In the run-up to the March 10 premiere of HBO's original movie Game Change, directed by Jay Roach and written by Danny Strong, both Sarah Palin and John McCain have been giving the film some free publicity by talking about how much they hate it:
Current and former aides to Sarah Palin lashed out Wednesday at HBO's Game Change, describing the upcoming film's depictions of her on the 2008 campaign trail as "sick" and inaccurate.
None of the aides said they have yet seen the movie, which debuts March 10, and some said they had asked for an opportunity to screen the film but had been denied.
via USA Today
How these aides know what the film's portrayal of Palin, played by Julianne Moore, will look like, given that they haven't actually seen the movie, is a mystery. USA Today notes that the staffers are basing their claims on the trailer, an indication that none of them understand how marketing works. If movies actually resembled their trailers, Battle: Los Angeles would have been the best movie of 2011, and Aaron Eckhart would be getting the work that he deserves. (Seriously, watch the trailer for that movie, and tell me it isn't amazing.)