Thinking about pop culture in terms of perceived authenticity can help explain reactions to everything from Girls to The Wire to Jennifer Lawrence and Anne Hathaway.
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| Lena Dunham, creator and star of Girls; David Simon, creator of The Wire. |
Steven Poole's recent, excellent piece on the authenticity fetish currently dominating the culture (published in The New Statesman) has some fascinating things to say about the way critics and the public at large value authenticity in their entertainment. Touching on reactions to Zero Dark Thirty, artisanal coffee shops and Beyonce's performance of the national anthem, Poole ultimately concludes that the search for authenticity in entertainment and consumer goods is a way for tastemakers to distinguish themselves from the huddled masses who enjoy such "inauthentic" entertainments as lip-synched performances and Argo:
The authenticity of such an aspirational brand’s product boils down to the promise that numberless faceless artisans have laboured personally on your behalf. A similar fantasy underlies the ferocious insistence that a coffee shop be “artisanal” and “independent”, the indolent demand for a pre-aged Stratocaster, or the hysterical suspicion that a singer might not have been working hard enough to entertain us. The self-appointed guardians of authenticity, it seems, want desperately to believe that they are at the top of the labour pyramid. In cultural markets that are all too disappointingly accessible to the masses, the authenticity fetish disguises and renders socially acceptable a raw hunger for hierarchy and power.Of course, if you have a friend who prides himself on his consumption of only locally-grown, hand-picked food and micro-financed films shot on a vintage Super-8 camera (or if, god forbid, you are that friend), you were probably already aware of this phenomenon. Still, Poole's essay (which I highly encourage everyone to read - it meanders into existentialism a bit in the middle, talking about Sartre and "bad faith" and still manages to be worth your time) offers a useful starting point for a pop-culture discussion I've been wanting to have for a while, about perceived "realism" on film and television and the (often insane) reactions to that realism.


